Dolomites, Monte Civetta (from Latin civitas : towns), Italy Image by Valter Cirillo from Pixabay Between non-profit roots and entrepreneurial future, the challenge ahead for the sector Sustainable tourism in Italy is real. It is visible, active, and supported by a wide range of operators. Events such as Fa’ la cosa giusta! clearly show this: hiking routes, cycling paths, national parks, rural and inner areas, associations, territorial networks, educational projects, and local initiatives. And yet, when we take a broader